Zynga Is Looking To Curb Facebook Reliance
February 21, 2012 – 2:16 amBy Douglas MacMillan and Adam Satariano
Feb. 17 (Bloomberg) — Zynga Inc., the online-game firm that sole shares to the open in December, skeleton to betray services written to publicize other developers and decrease its coherence on Facebook Inc., two people with expertise of the matter said.
Through a new edition program, due to start in March, other diversion developers will be able to advertise their things in Zynga titles and on a well-defined Web portal, mentioned the people, who asked not to be identified since the outline isn’t public. Zynga will keep a part of the sales generated from the games, according to the people.
Zynga, the greatest developer of games played on Facebook, is looking new sources of income after raising $1 billion in its primary open offering. By selling services to other developers, it might lower its reliance on the amicable network, that accounts for more than 90 percent of sales and takes a 30 percent cut of practical products sole in Zynga games.
“Any growth Zynga can make in income diversification is a positive,” mentioned Colin Sebastian, an researcher at Robert W. Baird
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